Trade fairs in Germany
Germany is the number one location for organising international trade fairs - thanks to its location in the heart of Europe, its modern infrastructure and the fact that two thirds of all the world's leading trade fairs are held here.
Here you can reach ten million visitors, over thirty percent of whom come from abroad.
In Germany, you can conquer the world's markets from the comfort of your own home!
Discover the most important trade fair venues, receive valuable tips on planning and realisation and make your participation an unforgettable experience. Let our expertise support you and take advantage of the opportunities offered by the dynamic trade fair market in Germany!
4 from 10
largest exhibition centre
are located in Germany: Hanover, Frankfurt am Main, Cologne and Düsseldorf.
Over 3 million
Square metre
Germany has more than 3 million square metres of exhibition hall space out of more than 40 million square metres worldwide.
Top 10
International
German trade fair organisers are in the TOP 10 in the international turnover ranking
Meeting place for international, national and regional players
Trade fairs in Germany are characterised by an impressive variety and offer the right platform for every size of company and industry. From major international trade fairs that cover global markets to specialised national and regional events - there are numerous opportunities for companies to reach their target groups in a targeted manner.
The size of trade fair that makes sense for your company depends on your objectives. International trade fairs offer the opportunity to establish global contacts and tap into new markets, while national trade fairs focus on strengthening your presence in your home market. Regional trade fairs, on the other hand, are ideal for gaining a deeper foothold in specific markets and establishing local partnerships. No matter which trade fair you choose, Germany's broad trade fair landscape offers ideal conditions for networking, business initiation and growth.
Trade fair promotion for German companies
German companies benefit from extensive federal and state funding programmes that support them when exhibiting at trade fairs. These subsidies can be provided in the form of financial grants, advice and targeted information services.
The aim of trade fair promotion is to strengthen the international competitiveness of German companies and facilitate access to new markets. The federal states often offer specific programmes that are tailored to the needs of small and medium-sized companies. These include, for example, travel grants, contributions towards stand costs and support in organising trade fair appearances.
Use these valuable resources to optimise your trade fair participation and increase the visibility of your company at national and international trade fairs. Find out about the various funding opportunities and take the first step towards a successful trade fair presence.
Structure of the German trade fair industry
The trade fair industry is a complex interplay of different players. Together, they create a dynamic environment that promotes innovation, builds networks and stimulates markets.
58.000
German companies
are active as exhibitors in the B2B segment.
63%
Decision maker
such as managing directors, board members and self-employed entrepreneurs among all trade fair visitors.
100
Trade fair organiser
are active in Germany, around 40 of which organise international trade fairs.
Exhibiting industry
Around 58,000 German companies are active as exhibitors in the B2B segment. Of these, 52 per cent belong to the manufacturing industry, followed by services (24 per cent) and trade (20 per cent). In terms of the number of employees and turnover, SMEs dominate: 49 per cent of exhibitors have fewer than 50 employees and 38 per cent have between 50 and 499 employees. 34 per cent of companies have a turnover of up to 2.5 million euros and 48 per cent have a turnover of between 2.5 and 50 million euros.
Visitors
Among all trade fair visitors, the proportion of decision-makers is extremely high at 63 per cent. Managing directors, board members and self-employed entrepreneurs from Germany make up 35 per cent of trade visitors, while the figure for foreign visitors is as high as 73 per cent. The latter are characterised by above-average decision-making authority: 91 percent have a decisive or co-decisive influence on business decisions. 13 per cent of trade fair visitors come from companies with more than 1,000 employees, including top decision-makers from large global corporations. 54 per cent of trade visitors come from companies with fewer than 50 employees.
Organisers
A total of around 100 trade fair organisers are active in Germany, around 40 of which organise international trade fairs. The largest of these are among the world's top-selling trade fair organisers. This means that the German trade fair industry is also one of the leading service sectors in an international comparison.
The German trade fair organisers who are members of AUMA organise around 300 trade fairs of their own every year - primarily in important foreign growth regions such as Asia, North and South America and Eastern Europe. This also benefits the German economy, which needs competent partners for its trade fair activities, especially in difficult foreign markets.
Service companies
Only close co-operation with a large number of service companies can make a trade fair successful. Stand construction companies, designers, event specialists and consulting companies, but also forwarding agents, providers of training for stand personnel as well as catering and hotels are at the top of the list. The exhibition stand construction companies represented in the fwd: Bundesvereinigung Veranstaltungswirtschaft alone achieve a total turnover of around 2 billion euros every year.
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